A Win-Win Collaboration: Schmetterling and Lambus Form a Strategic Alliance


Schmetterling International teams up with Lambus – Close collaboration agreed – Travel app to enhance customer loyalty to travel agencies as a digitalization component

Schmetterling International is teaming up with Lambus, the developers of the popular travel app of the same name. Lambus offers an all-in-one solution with a wide range of features for travel planning, organization, and execution. The Lambus travel app gained recognition through its appearance on the TV show „Die Höhle der Löwen“ (Germany’s version of „Shark Tank“), where startups and entrepreneurs pitch their business ideas to potential investors. In the ninth season of the show, Lambus founders Hans Knöchel and Anja Niehoff secured an investment from Carsten Maschmeyer, a renowned tech investor. However, due to the ongoing impact of the COVID-19 pandemic, both parties decided that injecting capital at that time wouldn’t be the most sensible decision. Nevertheless, the Lambus app, which provides users with a comprehensive travel planning experience right in their pocket, has continued to thrive and attract a growing number of enthusiasts.

Schmetterling Partners with Travel Startup Lambus

Following a successful round of funding from various European investors last year, Lambus was searching for a strong distribution partner with a focus on technological expertise and forward-thinking product development. They found what they were looking for in Schmetterling International, a leading player in the travel industry. Schmetterling has recently established a close collaboration with the Osnabrück-based company, aiming to support the sustainable growth of this promising startup. „Through our partnership with Lambus, we can now offer travel agencies and travelers a perfect app solution as a mobile travel platform. This will further strengthen the customer loyalty between our travel agencies and their clients,“ says Ömer Karaca, Managing Director of Schmetterling International GmbH & Co. KG.

*Note: The English version of the press release has been adapted for readability and may not be an exact word-for-word translation. The German version can be found here.

With this collaboration, Schmetterling and Lambus are poised to enhance the travel experience for both travel agencies and individual travelers. By leveraging Lambus‘ innovative app, users can benefit from a seamless and comprehensive travel planning and organization process. Whether it’s itinerary creation, booking management, or accessing useful travel information, the Lambus app is designed to simplify and streamline every aspect of the journey.