Gen Z in Travel: Travel Planning for the Youngest Generation


Born between 1997 and 2012, Generation Z is quickly becoming a major force in the travel industry. This group of young people has grown up with technology and uses it to plan and book their own trips. In this blog post, we explore how to plan travel for Generation Z and what they expect from their travel experiences.

Understanding Generation Z

To plan travel for Generation Z, it’s important to understand who they are and what they value. Generation Z is known for being tech-savvy, socially conscious and adventurous. They value experiences over material possessions and value authenticity in their travel experiences. They are also more likely to travel in groups, whether with friends or family.

Putting experiences before things

For Generation Z, travel is all about the experience. They want to explore new places, meet new people and try new things. That means it’s important for Generation Z to prioritize experiences over material possessions when planning a trip. Instead of staying in a fancy hotel, they may prefer a hostel or Airbnb for an authentic experience.

Consider their social consciousness

Generation Z is a socially conscious generation that wants to make a positive impact on the world. This means they are more likely to choose eco-friendly travel options, such as public transportation or eco-friendly accommodations. They also value experiences that allow them to learn about other cultures and make a positive difference, such as volunteering or participating in cultural exchange programs.

Technology is key

As a tech-savvy generation, Generation Z expects technology to be integrated into their travel experiences. They want to be able to plan and book their trips online and expect to have access to technology on the go. This means that travel planning apps like Lambus can be incredibly useful for Generation Z travelers.

Group travel

Generation Z is more likely to travel in groups than previous generations. Whether it’s with friends or family, they prefer experiences that give them the opportunity to bond and create memories together. When planning a group trip for Generation Z, it’s important to consider everyone’s interests and preferences and find activities that everyone will enjoy.

Authenticity is key for Gen Z travel planning

Generation Z values authenticity and wants to experience the real culture of the places they visit. This means they may prefer to explore local neighborhoods, sample local cuisine, and participate in local traditions and activities. When planning travel for Generation Z, it’s important to prioritize authenticity and find experiences that allow them to connect with the local culture.

Personalization & Flexibility

Generation Z values personalized experiences and wants to be able to customize their travel experiences to their own preferences. This means that travel providers that offer personalized options, such as customized itineraries or personalized recommendations based on their interests, can be particularly appealing to this generation.

Read more about The Importance of Personalized Travel Planning for Generation Y and Generation Z

The youngest generation values flexibility when it comes to travel. Gen Zs are not tied to traditional travel schedules and want the freedom to explore on their terms. Consider building flexibility into the itinerary and allowing for spontaneous activities and changes in plans.

Budget-friendly options

Although Generation Z values experiences over material possessions, they are also a budget-conscious generation. They want to travel without breaking the bank. This means that budget-friendly options, such as staying in hostels or using public transportation, are particularly attractive to this generation.


Planning travel for Generation Z requires a different approach than planning travel for previous generations. This tech-savvy, socially conscious and adventurous generation prioritizes experiences over material possessions and values authenticity in their travel experiences. By understanding what they’re looking for and catering to their preferences, travel suppliers can create memorable experiences for this younger generation of travelers.

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